Service Learning Projects in the Public Relations Writing Course

Abstract

This study explores the pedagogical effectiveness of service learning in the Public Relations Writing course. Surveys of students and their nonprofit clients, student reflection papers and comparisons of grades in service-learning vs. non-service-learning sections found that the service-learning approach resulted in greater understanding of course content, higher grades on writing assignments, and greater appreciation for diverse cultures. Clients said students lightened staff workloads, brought new ideas, and enabled them to better meet community needs.